Sell Rochester MN Area Home Fast

https://www.youtube.com/watch?v=xIpuL5O5i98

Sell Rochester MN Area Home Fast

The Real Estate Industry Standard is Outdated

This is Alex Mayer with Counselor Realty, and you can pick from the many obvious reasons. But for me, when I entered the business, it quickly became apparent that the promoted standards were just more of the same.

Upon entering the business, we are told to host open houses, snap some photos, put a sign in the yard, and spend as little money as possible. It’s no surprise that the average agent, according to the National Association of Realtors, does less than six transactions in a year, and only 3% do more than 24. In many markets, 10 to 15% of agents are doing 85 to 90% of the business. It is clear that you can either be a wandering generality or unique specific.

My deepest desire, other than building a successful and profitable business, was to be recognized as the most innovative realtor in the Rochester area. Now, I’m blessed, I’ve had the opportunity to learn from not only the top agents in our market, but the top minds in the industry. It’s kind of like I was raised in innovation. However, the reality is, even those methods are still not keeping up with the modern trends. And then, one day it all changed for me.

MISSION STATEMENTFor those who know me, I’m an avid reader, learner, and a go-getter, so I’m always paying attention to the new ways of doing things. And one day, I started to notice that specific advertisements, relevant to me, were showing up where I was searching, several times a day, on multiple platforms. That’s when the light bulb went off. If I could do the same targeting in real estate, and meet the right people, where they were searching, in the same relevant and useful way, I could revolutionize the way real estate was being done.

The first thing I did was adopt a real advertising budget into marketing my clients homes in a new and fresh way. I’m not just posting a

Rochester MN Housing Market, Rochester Homes For Sal
Engagement Marketing

video up on my business page. It’s a lot more intricate than that, involving promoting, targeting, and so much more. The numbers in the beginning were unlike anything I’ve seen done by other market leaders, not only locally, but nationally as well. People started catching on. Home showcasings were getting 30 to 40 hours of video views a week. Seriously, how many open houses would I have to do to hit that number?

It was effective, and based off of current data and analytics, so my clients were selling their homes faster, and we were generating multiple offers where they pocketed more money. It was a whole new way of doing real estate. With tens of thousands of people watching and engaging with the showcasings, I started to develop an audience. So, I started to think, how could I best serve and educate these people with useful and valuable information? That’s when I decided to consistently release two to three new videos in a week that specifically targeted locals where they were at in their home buying and selling process.

That’s when it happened, the creation of the 24 Hour Plus Club. I found that by drawing in an audience and tweaking specific points in my marketing process, my seller clients were getting more hours of video views in one day than there was time in a day. That was the real breakthrough. For me, it was like breaking the four minute mile in real estate. In April of this year, due to my team and efforts, we received the Video Maven award for our contribution to the digital marketing conversation in real estate. Not only were my seller clients homes selling faster and for more money, but local shoppers were more educated, and therefore, more prepared for the home shopping experience.

It was a whole new way of marketing in real estate. When I say these things, please do not think I’m trying to brag, I’m still doing the traditional strategies on steroids, but this is truly something new and unique in real estate. With that said, I’d like to welcome you to the revolution. With me, my process is designed to create as many members of the 24 Hour Plus Club as possible, so you can sell your home faster, and for more money.

This is Alex Mayer with Counselor Realty, Buy and Sell Strategically.

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MISSON: To bring clarity and direction to the Rochester area community by providing continuous education through advances in digital technology.
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