Everyone hopes for a quick sale when they list their property, especially when they’ve put a lot of money into upgrades and improvements. But a sale doesn’t necessarily follow from listing – it takes some knowledge and effort. You have to do some things to attract buyers to the listing. Although there is no way to guarantee a speedy sale, you can deploy some strategies that will attract more buyers to your Rochester property listing this summer.
Price It Right
One of your most effective marketing tools and ways to attract more buyers to your listing is to price the property right – because the price is probably the first thing in the listing potential buyers will look at. That means, of course, pricing neither too low nor too high. If you price too low, buyers will immediately think something is wrong with the property and will pass it by. And if your price too high, it won’t sell, and then when it sits on the market for months, buyers will again think something is wrong with it. Your best bet for pricing correctly is to use a good local real estate agent. (You can find out more by calling 5076967510.)
Write a Top-Notch Description
After price, the most important aspect of your listing is the description. A poorly written description will be an immediate turn-off for home shoppers and prospective buyers. Writing listing descriptions is a highly specialized species copywriting that takes training and experience, which means it isn’t something you should tackle on your own (unless, of course, you are a professional copywriter and have the proven writing chops). Your best course here is to enlist the aid of a good agent to ensure that your listing description is as compelling as it can be.
Use Great Listing Photos
After a compelling description, the next most important thing to attract more buyers to your Rochester property listing this summer is great listing photos. Increasingly more people today shop for homes online, some of them exclusively online. And this means that a critical component of your listing will be numerous, professional-quality photos. When you have plenty of good photos, your listing will stand out from all your competition that doesn’t have them.
Market to Millennials
Millennials now make up the largest share of the home buying market. So marketing to millennials is nearly a sure-fire way to attract more buyers to your Rochester property listing. They are savvy online users and researchers, who are never without their tablets or smartphones, so your listing and marketing have to play to that. Your listing has to have a top-notch description with great photos – and it has to be mobile friendly to draw millennials in.
Choose the Right Agent
A final essential ingredient in attracting more buyers to your Rochester property listing this summer is choosing the right agent. An experienced local agent will know the local market and how to market your property according to make the most of the listing. She can write a great description and target the right buyers. A good agent, then, can make all the difference if you want to attract more buyers to your Rochester property listing and sell within a reasonable time. Summer may be the best time to sell your Rochester house, but it still presents its own set of problems and challenges. And that’s why you need a qualified local agent to help you attract more buyers to your listing and sell during the summer.