The time has come for you to sell your home and you’re ready to put a listing together, but you aren’t quite sure what you should do to make the listing draw more potential buyers. Here are 5 things you can do to make your Rochester property listing stand out.
HIRE A REAL ESTATE AGENT
First and foremost, the best thing you can do to make your listing stand out is to hire a real estate professional. Their expertise in networking and marketing will get the word out faster than anything else. Plus, once you have a potential buyer they will handle all of the work setting up walk-throughs and communicating between parties for negotiations.
With a real estate agent having your back, the process of selling your home becomes a whole lot easier. An agent will take a cut of the sale of the home but the additional sales and negotiation power they bring to the table is well worth the expense.
STAGE YOUR HOME
If you’re not staying in the property anymore, getting the help of someone to stage your home is a great idea.
A potential buyer looking at a totally blank canvas can be pretty boring and fail to grab anyone’s attention. Staging done by a professional designer and stylist will result in a whole lot more interest with very little work on your part. You’re not selling the furniture but it will help those viewing your listing and touring the property to better visualize what they could do with the available space.
USE EYE-CATCHING REAL ESTATE PHOTOS
The photos on your listing make an immediate first impression and can help your listing stand out, so it’s important to have a good set that is well-lit and not blurry.
Hiring a professional will give your listing that extra push to become something special and unique to potential buyers. A professional not only knows when to shoot the photos but what to feature as highlights that must be seen to really sell your home as something every interested buyer needs.
HIGHLIGHT YOUR LISTING’S BEST FEATURES
Like we stated in the previous point, highlighting the interesting and best features of your home is important to make your listing stand out.
Making sure to point out a finished basement, kitchen remodel, or new HVAC – whatever great new and improved aspects your home brings to the table – is key to helping your listing stand out. Some things that could be minor details to you may make a big difference, like installing hardwood floors, updating cabinet hardware, and installing outdoor lighting.
Take the time to think of all of the little details you have worked on throughout your time in that home and make every last one of them sound amazing.
Professional photos bring potential buyers in, but a floor plan can help define the space a little better. If your buyers are only provided photos, they will try piecing the floor plan together themselves in their heads, but giving them a more clear guide with a floor plan is a courtesy often overlooked by the average homeowner.
To go the extra step, offering a 3-D tour really lets the potential buyers visualize the space and will draw even more interest to your listing.
Many real estate agents offer these as part of their standard listing procedures now, but be sure to ask your agent to ensure you get the level of service you need.