A big part of selling your home is making sure it’s easy to discover by marketing it properly. While the best way to accomplish this is with the help of a licensed realtor, there are some things you can do to help the process. Here are 5 things you can do to find and market your Rochester property to your ideal buyers.
GOOD PHOTOS AND A TOUR
One of the best ways to immediately put your listing above more basic listings is to have a set of good photos clearly showing the space and what it has to offer.
Your Realtor can assist in getting a photo set put together in order to ensure proper lighting. To go one step beyond and make your listing even more unique, consider having your Realtor compose a 3-D virtual tour. Photos will allow a potential buyer to see the basics of the rooms on offer but a 3-D tour will give them a better idea of the available space prior to them stopping by for a showing or open house.
In your listing, make sure to really sell the renovations and upgrades you’ve given your home. If you have installed new lighting, floors, or done a full kitchen or bathroom remodel, let that be out front and obvious. Your ideal buyers want to know that the property they’re considering has been well cared for and provides greater value for them.
FOR SALE SIGNAGE WITH PRINT ADVERTISING
One of the simpler things to do is get a For Sale sign posted in front of your home and have your Realtor provide print advertising in the form of information brochures. It might not seem like much of a big tip but these signs help create awareness around your neighborhood and help spread word of mouth.
The more people that know about your home being for sale, the better. By having the brochures available it provides your ideal buyers with information right then and there. Never underestimate how effective simple solutions like a sign and brochures can be in selling your home.
SELL THE NEIGHBORHOOD, NOT JUST YOUR HOME
Most home sellers get caught up in what’s happening on their property and forget about what could be a great asset: the entire neighborhood. While you are directly selling your home, you need to leverage any positive things about your surrounding neighborhood.
Maybe you’re located close to a park, playground, or school. If so, this could be a huge draw for families or younger people looking to have a family in the next few years. Think beyond the boundaries of your property and find ways to play up your neighborhood and any access to convenient locations.
SPREAD THE WORD THROUGH SOCIAL MEDIA
Online outlets are a great place to let a large number of people in your area know about a property listing. Realtors advertise through places like Zillow and Realtor.com, but you can easily hit a lot of people in your area – or looking to move to your area – by putting out a message or two over time through groups on Facebook and Twitter.
Letting people know that your home is up for sale is the big step to drum up further interest in what you’re selling and find your ideal buyers. The best part is that putting this message out to local groups costs you nothing.