WINNER OF ROCHESTER’S BEST REAL ESTATE AGENT 2024 & 2022 PostBulletin. Winner of Best Real Estate Agent 2023 – Rochester City Awards. Co-Author of Amazon Best Seller: Top Producer Secrets. In September 2024, Alex was also recognized with the National ICON AGENT AWARD – the Top Production award with eXp Realty. Alex’s engagement and digital marketing strategies are setting trends both locally and nationally. In April 2019, he received the national Video Maven Award for his contribution to the digital marketing conversation in real estate.
Most of his content is video, with the majority of it seen as educational or community-oriented. “There’s a lot of noise out there, and I want to bring some real clarity and perspective to the conversation.”
His core values are education, communication, and responsiveness. Alex’s real enjoyment is seeing the “click” in his clients’ eyes as they come to a deeper understanding of how the process affects them, how to prepare, and how to make informed decisions. “It’s about knowing the best options, the common obstacles that come up, and preparing a strategy for how to operate when buying or selling a home.”
For buyers, you can find information on how to budget, get the best financing, and decide on the right home. For sellers, there’s guidance on how to get your home show-ready, negotiate the best deal, and make smooth moving transitions. Regular monthly housing market updates are also provided.
By having a proper budget to market his clients’ homes, his listings get more hours of video watch-time than there is time in a day. In addition, his social media presence reaches tens of thousands of Rochester area locals every week. “I don’t just post a listing on my Facebook business page; it’s a lot more intricate than that.” By having a team of professional stagers, photographers, and videographers, Alex’s home showcasings are presented in the best light and get the most engagement, translating into less time on the market and more money for his sellers.
With over 14 years of experience in negotiations, starting at 19 years old arbitrating large settlements for companies like GE and Chase, Alex entered real estate in 2016 and has been a top producer ever since. “Every new perspective and strategy inspires me. I’m constantly searching for the best mentors, books, and better ways. If I’m doing something, it’s because I’ve researched it and the data backs it up.” You’ll always find a book close by, filled with numerous underlines and notes in the margins. Alex attributes his success to his love of learning.
Investing in his personal education has always been a priority, spending thousands of dollars a month on real estate coaching and engaging with the top mastermind groups in the nation. “As the market changes, we have to be able to adjust quickly for our clients. The best way I’ve found to do that is by staying in the circle of the top minds in the nation.” In addition to working with his clients one-on-one, Alex regularly teaches top agents across the country, local business owners, and marketing professionals about how and why his engagement marketing strategy is so effective. He has been featured on the award-winning podcast F.I.R.E.D. UP by Krista Mashore, which deals specifically with real estate and digital marketing.
Ayla, Alex’s Alaskan Malamute, shows up in many videos.
Born in Rochester and raised in Riceville, Iowa, wrestling was his favorite sport in high school. He was a 4-time letter winner, a member of the 100 wins club, with multiple championships and state qualifications. “Wrestling taught me how to learn from every win and loss, how to think strategically, and the self-control to manage myself.” Alex graduated with four years on the Dean’s List from Luther College, where he studied sociology and statistics. Prior to entering real estate, Alex entered the consultant circuit as the youngest in his territory, where he quickly became a top producer. His success ultimately led to his recruitment into real estate. He enjoys reading and spending time with his Alaskan Malamute dogs: Ayla, Atlas, and Kaia – who are featured in much of his marketing
“Explains things in ways anyone can understand”
He gave us all the information we needed to feel confident going into the home buyingprocess, especially as first time home buyers. He went beyond what we expected any realtor would ever do for us and his charisma and friendliness is incomparable to anyone else we met in the business. If you are looking for a realtor who has your best interest in mind, explains things in ways anyone can understand, and is always willing to help anyway they can, then Alex is your guy! Also, make sure you get to meet his dog Ayla, you will not be disappointed!
A Message From Alex
Buying or selling a home is a complex process. There are a lot of moving parts and, quite frankly, a great deal of misinformation and noise out there about how it all works.
I have a passion for real estate and have certainly established a level of mastery over it. However, my real enjoyment comes from seeing the ‘click’ in my clients’ eyes as they come to understand how each part of the process impacts them and how, by taking the right actions, they can make better financial and personal decisions about their future.
You’ll come away from my consultations with a well-rounded understanding of how to approach the market. When we’re out shopping for homes, I’ll show you what I’m looking at and why it matters to you as a homeowner, and how to make a winning offer with the best terms.
If you’re selling, I’ve got some exciting things to share about how to sell your home faster and put more money in your pocket. With the proper presentation and exposure, my award-winning digital and engagement marketing strategy is unlike anything you may have seen.
Give me the opportunity to show you the difference, and I promise you will not be disappointed.
– Alex
Ready to Work With Us? Great! Give Us A Call At 5076967510 or On Our Contact Page
offer with the best terms.